IMPROVING THE PROCESSES OF USING DIGITAL TECHNOLOGIES IN ENTERPRISE ACTIVITIES

Abstract

This article explores the enhancement of digital technologies in enterprise activities, focusing on their impact on operational efficiency, decision-making, and overall business performance. As organizations increasingly adopt digital tools, understanding the integration of these technologies becomes crucial for maintaining competitiveness in a rapidly evolving market. The study identifies key areas where digital technologies can streamline processes, such as automation of routine tasks, data analytics for informed decision-making, and enhanced communication channels. Additionally, the article highlights challenges enterprises face in the digital transition, including resistance to change and the need for upskilling employees. By examining successful case studies and best practices, this paper offers actionable insights for businesses aiming to leverage digital technologies effectively, ultimately contributing to sustainable growth and innovation in their operations.