INNOVATIVE SUPPLY CHAIN MANAGEMENT TECHNOLOGIES AS A FACTOR FOR THE SUSTAINABLE DEVELOPMENT OF EXPORT-ORIENTED ENTERPRISES: THE CASE OF GERMES TEKS.

Abstract

In today's rapidly evolving global economy, marked by intensifying competition, export-oriented companies like Germes Teks must modernize their supply chains to stay competitive1. Modernization in this context means embracing innovative technologies, such as automation and the digitization of processes, which are crucial for improving product quality, reducing costs, and meeting the increasing demands of international markets.