INTERNET MEDIA

Abstract

Emerging media technologies including the Internet, print, broadcast, telecommunications, and computer communication have grown exponentially, creating new domains and leading to a convergence of media in general and global consumption of goods and services in particular. The new media are technologically driven channels of communication that facilitate "user-to-user" participation in the modern society. A 'many-to-many' web of communication emerged as a potential replacement for the traditional 'one-to-many' paradigm of mass communication with the introduction of the Internet. Currently, the internet is also one of the most significant tools for interactive communication. Interactivity has become a buzzword for a variety of new media use possibilities that have emerged as a result of the rapid spread of Internet access points, media digitization, and media convergence. In today's society, the internet has also become a significant communication channel.